A very strong Latin sauce with Global thinking.

Prior Wise is a Brazilian-Mexican strategic consulting company, with offices in Rio de Janeiro, Brazil, and Mexico City, Mexico. We have a very strong latin sauce, but our thinking is global as our knowledge was built around the world.

We are committed to deliver science based end-to-end solutions prioritizing the integral vision of the business.

Our greatest strength resides on our leadership team, with more than 20 years of successful experience in FMCG in multiple countries.

It was established in 2017, and it has already presented in its first year a positive ROI due to the great reputation of its team, acquired over more than 20 years in the World´s Largest FMCG companies.

Our Mission

To serve our clients by delivering the utmost quality business solutions provided by the best talents powered by high-end technology.

We act as clients´ extended team and our measure of success is our client success.

Our Mission is anchored on Our Values:

Commitment

Care

Communication

Competence

Consistency

Collaboration

Commitment Care Communication Competence Consistency Collaboration

Commitment to knowledge, data Consistency and effective Communication driven by outstanding Competence, real Care and Collaboration. It all leads to the marketing “sweet spot”

“When you are constantly gathering information and discovering new findings and insights about our client´s industry, you will connect with your client and deliver against their needs on a much deeper level. That is the moment that Prior Wise really position its brand as unique and personify the business portfolio. That’s when our commitment to our values pays off and it all begins to fall into place.”

— Renata Soares, Co-Founder & CEO.

Our Footprint

  • Presence in more than 15 countries.

  • Over 120,000 people interviewed.

  • Above 800 models developed.

  • Over 50 customized projects for multiple industries (FMCG, e-commerce, housing and construction, insurance, etc.).

  • Inspired around 1,000 people in training and seminars.

  • Empowering a diverse client base from startups to Fortune 100’s market leaders.

  • Half a billion dollars in estimated benefits for our clients.

Meet Our Leadership Team

Our Leaders have +20 years of experience on strategic planning, revenue growth management and pricing solutions for FMCG industry, at both client side and consultant side.  We have led projects altogether in more than 30 countries in Operations, Commercial and Marketing Strategy.

We have the means to act as part of our client´s team with fast learning curve, high flexibility to change course of action if necessary and also to customize solutions according to business needs.

  • Renata Soares

    CO-FOUNDER & CEO

  • Raymundo Gonzalez

    MEXICO GM & CHIEF INNOVATION OFFICER

  • Marcelo Maffei

    CO-FOUNDER & CHIEF OPERATIONS OFFICER