Integral solutions to win in the marketplace.
We deliver customized business solutions, leading our clients to win with consumer, shopper and customer. Our tools possess a integral industry approach with 360 degrees vision of Value Chain, empowering our clients to leverage business effectiveness and profitability.
“We master the science and knowledge to lead the way to excellence - we consider each company’s path to success unique just like its ID.”
Get a taste of our solutions
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We develop pricing solutions customized to clients needs. We analyse deeply our clients pain and deliver the right medicine.
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We guide our clients on the path to instill RGM as a discipline and implement this capability to thrive in the marketplace.
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Develop winning propositions to optimize relationship with customer and achieve execution excellence.
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We apply very innovative research to deliver differentiated actionable insights.
Our Superstars
PriceWise
Simulating and Optimizing portfolio to maximize customer and system profitability.
It is the fundamental pilar to instill Revenue Growth Management culture within organization, as our tool enables the following capabilities: assess current market situation, estimate volume share, simulate market scenarios within seconds. Optimize innovative and diversified brand-package-price initiatives, maximizing relevance and accessibility of current and new brands for key consumer segments, channels and occasions.
TradeWise
Optimize commercial levers allowing to maximize the offering of winning propositions, increasing collaboration level and, therefore, industry profitability.
Assess current trade letters, measure how customers value your commercial offers, calculate volume and profitability. Simulate different propositions to estimate respective collaboration level and price compliance adhesion.
When taking into account customer preferences, business targets and profitability, it is easier to find win-win solutions on the long-run.
PromoWise
Promo it Right. Nail the discount depth and its communication. Optimize your promo price activities and their ROI.
When you design a promotion you must have pretty clear your objective and it must be aligned with your overall strategy.
Simulate each promotion considering all metrics to get their impact on volume, share and profitability on short and long terms. The path to success resides on making the right decisions timely and effectively.
